This blog is a worked collection of my poems and articles.'Zilch to Zenith' means from zero to abundance, from bottom to top, from wavering to stillness,all holds good. I generally like penning down imaginative excerpts from the lives of different sects of people, sometimes on our unknown cravings of fiction, our mental comfort zones.The variation ranges from serendipity, to defense to love to sometimes just a random scribbling.Wishing that the ideas make a mark. Happy Reading !!
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Saturday, October 12, 2013
“ Strike Through ”
Do you remember the game ‘Lego’! a seemingly constructive
game where blocks are placed over and adjacent to each other to create a master
piece, and hold on, the master piece is not an abstract that looks like a vague
piece of modern art but something simple, colourful and of interest to the kid
like an engine, a super hero, a hut, a war tanker already given as an image to
the kid on a paper.. It’s really not just about putting the right shaped block;
it’s about maintaining the colour consistency and going through it. But making
a new master piece required scraping it off and beginning afresh. As I have
grown up and gotten closer to the avenues of being a marketer, it is fun to
draw analogies that are more heart felt, much more engraved in the Lizard brain
(as neurologists call it).Now imagine if you were left alone in a room only
with the lego board and the blocks, and you had to imagine something and create
it. How would you begin? Probably, by picturing how something in particular
would look like and start with it, unmindful of the dimensions, the colours,
you might alter and improvise as you go through. That’s almost how I think
about market research. (Oh wait is it
Marketingresearch?) You begin
with a probable picture in mind which becomes your hypothesis and then based on
what you have experienced/witnessed so far, you initiate it.
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